REPORT

The Report

The Report

About the Report

Not all reports are created equally, nor is brevity usually a factor. This Voter Communications report is a quick read that provides useful details for any company, NGO, association, or media outlet about how to communicate reliable voter information to registered voters, and why communicating this information is particularly important this year. 

Voters should be repeatedly informed of up-to-date polling place data, crucial deadlines for requesting and submitting mail-in ballots, and the practicalities of how to vote either by mail or in person. Each voter should be contacted through at least five communications channels: local news outlets, community and civic group outreach, digital messages, push alerts, and paid or in-kind advertising. Enjoy the read and please remember to share.

View the Report Below

Why Does This Matter?

  • Pandemic Response
  • Vote-by-Mail Changes
  • Preventing Disinformation

Uncertainty brought on by the COVID-19 pandemic:
Social distancing and other Center for Disease Control (CDC) prescribed hygiene measures may mean relocating tens of thousands of neighborhood polling places to larger venues with little time to communicate changes to area residents.

Changing vote-by-mail demographics:
Over three-quarters of Americans can now vote by mail, if they can figure out how to ensure their ballots count. Estimates suggest that up to 80 million mail ballots will be sent via the U.S. Postal Service (USPS), doubling 2016’s number. The lack of clear communication around reasonable timetables and nuanced specifics for filling out mail ballots stands to become an acute problem.

Foreign interference and the dissemination of voter disinformation:
Hostile foreign actors such as Russia, China, and Iran are lobbying misinformation and disinformation campaigns with the goal of undermining the American democratic process and election outcome. 

  • Pandemic Response
  • Vote-by-Mail Changes
  • Preventing Disinformation

Uncertainty brought on by the COVID-19 pandemic:
Social distancing and other Center for Disease Control (CDC) prescribed hygiene measures may mean relocating tens of thousands of neighborhood polling places to larger venues with little time to communicate changes to area residents.

Changing vote-by-mail demographics:
Over three-quarters of Americans can now vote by mail, if they can figure out how to ensure their ballots count. Estimates suggest that up to 80 million mail ballots will be sent via the U.S. Postal Service (USPS), doubling 2016’s number. The lack of clear communication around reasonable timetables and nuanced specifics for filling out mail ballots stands to become an acute problem.

Foreign interference and the dissemination of voter disinformation:
Hostile foreign actors such as Russia, China, and Iran are lobbying misinformation and disinformation campaigns with the goal of undermining the American democratic process and election outcome. 

  • Pandemic Response
  • Vote-by-Mail Changes
  • Preventing Disinformation

Uncertainty brought on by the COVID-19 pandemic:
Social distancing and other Center for Disease Control (CDC) prescribed hygiene measures may mean relocating tens of thousands of neighborhood polling places to larger venues with little time to communicate changes to area residents.

Changing vote-by-mail demographics:
Over three-quarters of Americans can now vote by mail, if they can figure out how to ensure their ballots count. Estimates suggest that up to 80 million mail ballots will be sent via the U.S. Postal Service (USPS), doubling 2016’s number. The lack of clear communication around reasonable timetables and nuanced specifics for filling out mail ballots stands to become an acute problem.

Foreign interference and the dissemination of voter disinformation:
Hostile foreign actors such as Russia, China, and Iran are lobbying misinformation and disinformation campaigns with the goal of undermining the American democratic process and election outcome. 

“Class aptent taciti sociosqu ad litora per conubia nostra, per inceptos himenaeos .Aenean non turpis vitae ligula tristique sagitt isras varius erat pulvinar eros pretium”

For media and other inquiries

Contact Tiffany Shackelford at tshackel@usc.edu