RESOURCES

Resources

In working on this project, we explored many avenues of research over hundreds and hundreds of hours that were beyond the narrow scope and intent of our brief Voter Communications report. 

The topics we investigated at the behest of policy experts, communications specialists, academics, government officials, and big tech, however, have tremendous value. That’s why we’re including the surfaced research here categorized as a public resource for anyone to use and iterate on.

Appendix A

Statement of Need for Better Voter Communications

What follows is a deeper dive into the many potential election disruptions we’re facing in 2020 (beyond what our brief report covers) that substantiates why a communications initiative promoting where, when, and how to vote is crucial.

Statement of Need for Better Voter Communications

What follows is a deeper dive into the many potential election disruptions we’re facing in 2020 (beyond what our brief report covers) that substantiates why a communications initiative promoting where, when, and how to vote is crucial.

Appendix B

Sample State Outreach Plans

In an effort to explore the breadth of what complete message saturation would entail, we mapped out all local and state-specific verticals in three vastly different states: California, Ohio, and Mississippi. The verticals include local media outlets, businesses, advocacy and civic organizations, election officials, influencers, sports teams, and more.

Sample State Outreach Plans

In an effort to explore the breadth of what complete message saturation would entail, we mapped out all local and state-specific verticals in three vastly different states: California, Ohio, and Mississippi. The verticals include local media outlets, businesses, advocacy and civic organizations, election officials, influencers, sports teams, and more.

Appendix C

Communication Channel Examples

This research offers specifics for pushing out voter information through local news outlets, community and civic groups, digital messaging, push alerts, and paid or in-kind advertising.

Communication Channel Examples

This research offers specifics for pushing out voter information through local news outlets, community and civic groups, digital messaging, push alerts, and paid or in-kind advertising.

Appendix D

Current Voter Information Landscape

Though voters’ engagement with traditional communicative verticals has changed with the internet’s near ubiquity, this transformation has not been equal. The following explores 21st-century voters’ digital information habits, technological inequalities across the nation, and concrete voter needs — as well as common misconceptions regarding the former three points.

Current Voter Information Landscape

Though voters’ engagement with traditional communicative verticals has changed with the internet’s near ubiquity, this transformation has not been equal. The following explores 21st-century voters’ digital information habits, technological inequalities across the nation, and concrete voter needs — as well as common misconceptions regarding the former three points.

Appendix E

Curated List of Voter and Election Resources

Here is a list of each major voting organization, NGO, and government entity we have encountered during our research that offers election information and voting resources to the public — including the communication mechanism or action each does, links, and more. In sharing this list, we seek to create an accessible and centralized compilation of relevant sources of election information.

Curated List of Voter and Election Resources

Here is a list of each major voting organization, NGO, and government entity we have encountered during our research that offers election information and voting resources to the public — including the communication mechanism or action each does, links, and more. In sharing this list, we seek to create an accessible and centralized compilation of relevant sources of election information.

Appendix F

Election Crisis Communication Plan

This outlines the 10 steps of developing a crisis communication plan, as conceived by Burghardt Tenderich, professor and co-director of the Public Relations program at USC Annenberg. A methodical crisis communication plan will be crucial in effectively publicizing any changes in voter information, maximizing voter turnout, and minimizing risk. By providing this resource, we seek to distribute a checklist of recommended public relations tactics to accompany any crisis management related to the upcoming election.

Election Crisis Communication Plan

This outlines the 10 steps of developing a crisis communication plan, as conceived by Burghardt Tenderich, professor and co-director of the Public Relations program at USC Annenberg. A methodical crisis communication plan will be crucial in effectively publicizing any changes in voter information, maximizing voter turnout, and minimizing risk. By providing this resource, we seek to distribute a checklist of recommended public relations tactics to accompany any crisis management related to the upcoming election.

Appendix G

Relevant and Current News Articles

When faced with an information gap, many voters will enter their choice keywords into Google, taking the trending results as gospel. Following their example, we used Google Alerts to compile a weekly newsletter of topical articles featuring reliable voting information, highlighting everything from grassroots movements to corporate and governmental initiatives.

Relevant and Current News Articles

When faced with an information gap, many voters will enter their choice keywords into Google, taking the trending results as gospel. Following their example, we used Google Alerts to compile a weekly newsletter of topical articles featuring reliable voting information, highlighting everything from grassroots movements to corporate and governmental initiatives.

Appendix H

Relevant Academic and Think Tank Reports

Our Voter Communications report contains reliable information pertaining to voter communication, and yet its brevity means we were forced to synthesize information for quick consumption. Here we re-expand and re-open the conversation by including what surfaced as the most relevant, insightful, and engaging reads across a range of topics — from hacking and cybersecurity to voter suppression and gerrymandering.

Relevant Academic and Think Tank Reports

Our Voter Communications report contains reliable information pertaining to voter communication, and yet its brevity means we were forced to synthesize information for quick consumption. Here we re-expand and re-open the conversation by including what surfaced as the most relevant, insightful, and engaging reads across a range of topics — from hacking and cybersecurity to voter suppression and gerrymandering.

“Class aptent taciti sociosqu ad litora per conubia nostra, per inceptos himenaeos .Aenean non turpis vitae ligula tristique sagitt isras varius erat pulvinar eros pretium”

For media and other inquiries

Contact Tiffany Shackelford at tshackel@usc.edu